What working with Principal WP looks like
Some of the teams we work with have engineers, some don’t, and that’s what decides how we’d build an Agentic Pipeline with you.
If we’re building with you, think of it more like a consulting engagement to train and build with your team.
If we’re building for you, think of it like an agency engagement where we do a discovery and deliver you the finished product.
They want to sell you the milk. We’d rather help you build the cow.
Whether your team builds it or we build it for you, the pipeline lives in your stack and belongs to you. You own the capability instead of renting it from someone else’s platform.
01 / with you
Your team builds it, with us.
For engineering and product teams on WordPress.
We run workshops on your codebase and pair with your engineers on real work.
Your team builds the pipeline; we coach and review while the habits form.
Your engineers leave knowing how the pipeline works, ready to extend it and build new ones for other teams on their own.
02 / for you
We build it, for your team.
For sales, editorial, marketing, and ops teams.
We take the manual work your team does today, the drudgery and copy-pasting, and turn it into a pipeline the whole team can run.
It comes to you inside the tools you already use, so most of the time you won’t even open Claude or ChatGPT yourself.
The Build With You Path
It starts with workshops. Before your engineers build anything, they learn the fundamentals: how these pipelines are built, why the Checks matter, how the whole thing holds its output to a standard. That understanding is the real value of this path, more than any single pipeline we leave behind. From there they do the building, encoding how your organization actually works on your own codebase rather than a toy example, while we pull product, editorial, and revenue into the same sessions so the intent behind a piece of work reaches engineering without degrading through a chain of handoffs.
The first month is the same wherever you start: two working sessions a week on your own codebase, then a week on how the pieces fit your organization. After that, the path runs three ways, by how much support and intensity your team needs.
Foundations
About six weeks. The shared first month, then two weeks of support after the architecture session. For a small team on a contained codebase with time to practice between sessions.
Practice
About twelve weeks. After the first month, the team ships its real tickets through the system it built, with office hours twice a week and reviews going reactive once the habits hold. For a team that can’t pause shipping while it changes how it works.
Residency
About twelve weeks. The same first month, then office hours and review every day, every commit read, your engineers pairing with us daily. For a team under heavy pressure that wants the pipeline at full speed by the end.
Which one fits is something we work out on the first call. It’ll depend on your team size, your codebase, and how quickly you need to see results.
The Build For You Path
Here, the work already exists. Your team is just doing it by hand. They paste call transcripts into documents, copy numbers from one tool into the next, and run the same research over and over. They’ve probably reached for AI already, but in private chats and one-off prompts that help one person once and never make it to anyone else.
We build an Agentic Pipeline that takes that work over and runs where your team already works. It reads from the CRM, takes its instructions from the team chat, and leaves its output in the shared drive. Ask it for a new piece of work and it sets itself up, then handles the research, the scoring, and the first draft the same way every time, for everyone. Most days no one opens Claude or ChatGPT at all. The pipeline does the repeatable part, and your people spend their time on the judgment that needs a person.
We start by mapping how the work moves today, then build it in weekly releases, so your team is running real pieces within days instead of waiting for one delivery at the end. By the time we’re done, your people can run it and adjust it themselves.
You own everything when we’re done.
On the build-with-you path it lives in your repository. On the build-for-you path it runs in your own accounts, operated by your own people. No seat license, no platform fee, nothing that stops working when we leave.
Every engagement starts with a conversation.
Tell us about your team and what you’re trying to solve, and we’ll tell you which path fits.
No sales pitch. No proposal template.
A direct conversation with the person who’d actually do the work.